Ads are everywhere these days. From your various social media platforms such as Twitter and Facebook to regular sites on Chrome and Safari, there are just so many of them, and you probably can’t keep count of them.

And because there are so many brands and business names flying around the web, crowdsourcing company names can be quite difficult. These days, it’s not enough to scribble down syllables and add “PLC” or “.com” and call it a day; you need more than that now.

 

What is needed is to get in line with the trend of the current digital world, so what’s this trend? You have to think deeper and focus more on picking the interest of your target audience. In essence, you have to show your customers that your brand name is a proper definition of who you are as a business and what you aim to achieve.

At first glance, getting a name for your business looks like it’s going to be a long and tough task. But we at Squadhelp have helped brands all over the world solve this issue in a jiffy, thousands of times. So, let’s get you started.

Just like every dish has a recipe, the task of crowdsourcing company names comes with an intricate guideline that you need to follow.

Knowledge Of Your Brand

“But I already know what I’m going to do with my company.” Yeah, we know that, but do you know that there’s more to knowing your brand than the services you plan to offer? Read on as we show you.

Why is it highly important to understand my brand?

This might seem like obvious information, but your brand name is the core aspect of your company. What you do, how you approach your customer, and how these customers respond to your approach. These all depend on what name your company is tagged with. Now you can see how important your brand name is.

We’ll give you an example – Bloomberg. We’ve all heard of this brand, and we can’t deny that the name Bloomberg has a nice ring to it. So, your brand name can also come across as classy and modern if that’s what you want.

At the same time, this is a brand name that’s specific and gives an idea of what you should look at.

When you deep dive this, everything we’ve talked about so far in your brand naming process boils down to one thing – imagination. You have to develop the ability to create a mental view of what your company looks like and what you want it to look like moving forward. To do this, you have to think about certain features such as:

• The reason you are creating this brand in the first place
• How useful will your brand be to your customers when you officially launch it?
• Can your brand keep up with the competition?
• How will your brand appear to customers?
• How will your brand stand out in the haystack of similar companies?

Brainstorming and Validation

Once you’ve fully understood the path you want your brand to follow, you can move to brainstorm different name options. You can do this using a thesaurus, rhyming words, word combinations, or words signifying colours.

After you’ve come up with a name, the final step is to validate this name choice through feedback from the target audience, domain name testing, linguistics, and finally, trademark.

Conclusion

From what we’ve just discussed so far, it’s obvious there’s more to naming a brand than sitting at a desk with some papers and a pen. You need to follow the triphasic of brand naming process – Understanding your brand, Brainstorming, and Validation.

This way, the process of giving your brand an identity moves from a long, stressful task to a more seamless, enjoyable step in your brand building.

(Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies).