Today we have a guest blog from Kelli Brewer who has written about how as leaders you can make a difference to your community, and to your brand, by supporting your local area.

As a business owner, you’re in a unique position to make a positive impact on your community. You’re already involved with people in your local area on a routine basis, and you have the insights and opportunities to spur change. Yet leaders are more than their positions, of course. Leaders impact the morale of those around them, they inspire change, they problem-solve, and they encourage collaboration.

 

These skills are ideal for making a meaningful impact in your community. The following resources are a guide to this next step in your leadership journey.

Characteristics That Qualify

What makes someone a great leader? There are many characteristics that serve as qualifications, but these four stand out:

  • Having integrity means understanding and demonstrating your values ensures others see you as someone worth following.
  • The old-fashioned notion of an open-door policy really works; openness builds trust and encourages communication.
  • Leaders often literally lead the way when it’s time for change, and that takes courage.
  • Circumstances are subject to change, so those in leadership positions often remain vigilant and adjust the path of progress accordingly.

Adjust Practices

One way to advance your leadership and your brand, is to do so through your community. Forbes explains that community involvement programs not only boost your connections, but also enhance employee morale. From that you win a good reputation and raise your profile both internally in the business and externally.

  • When it’s time for your next team building exercise, consider partnering with a non-profit organization.
  • Too often, companies prioritize how community involvement helps their bottom line; instead, put the community first and the dollars will follow.
  • Hiring local talent for your openings boosts your community and encourages others to seek out your organization.
  • You can also use online job boards to find web developers, accountants, and grant writing services professionals who want to work from home due to the COVID-19 pandemic.

Build Relationships

Many times, business owners seek out relationships that reflect their business goals. Taking relationship-building to the next level puts you into a position of influencing important changes in your community.

  • Go beyond your usual contact list to diversify your network.
  • Refocus to include broader loyalties, connections, and existing relationships within your community.
  • Reinforce your connections with community members with whom you share beliefs and goals.
  • Consider working with your local chamber of commerce.

Business owners are perfectly positioned to become community leaders, and our world needs better leadership. If you’re ready to step up your game, these resources can help.

By Kelli Brewer