Welcome to episode 144 with Jacob Badsgaard.

In this episode of The Executive Edge, I am joined by Jacob, founder and president at Disruptive Advertising.  Today’s podcast explores the application of values in the business world, emphasising the need for companies to not only understand what these are, but also to live by them and align their actions accordingly.

Our discussion seeks to recognise the challenges in acknowledging one’s own belief system and introspective journey. It often brings about feelings of guilt and shame when individuals realize they may not have been living in alignment with their values. This challenge is a fundamental starting point for the podcast’s exploration, highlighting the emotional aspects of this process.

Our guest emphasises how personal growth and development are not solely about adhering to one’s values, but also about embracing past experiences, including those that may have led them away from their beliefs. These experiences contribute to a person’s growth and understanding, even if they initially seem incongruent.

What else do we talk about?

Transitioning from personal values to the business context, the podcast discusses how crucial it is for companies to not only identify their core values but also integrate them into their daily operations. This application of these in their business Jake feels is vital for creating a consistent and authentic company culture.

We discuss several challenges faced by businesses, one of which is the misalignment between their goals and their core values. When a company’s goals do not align with its values, it can lead to confusion and discomfort among employees, as they may question the company’s direction and purpose.

This podcast goes on to explore many other key issues that are extremely helpful in the world of business. We dive into a conversation about balancing profit and experience, igniting enthusiasm within business, and the effectiveness of adopting a positive learning approach and core values.

That’s all for this week! So, stay tuned for the next episode, where we continue to explore cutting-edge topics in business and leadership.