By | Published On: September 28, 2023 |

Welcome to episode 147 with Chellie Phillips.

In this episode of The Executive Edge, I am joined by Cherrie Phillips, an author and coach who specialises in career and personal branding.  Chellie discusses her background in journalism and corporate PR. She highlights the importance of storytelling and authenticity in branding.

The episode emphasises that personal branding goes beyond the scope of social media. It is all about how individuals present themselves in all aspects of life, including in the workplace. She affirms the importance of client interactions, and everyday conversations. It’s also about the way people communicate, their behaviour and their consistency in presenting themselves. These all contribute to their personal brand.

Personal branding vs. branding the business?

We discuss the significance of personal branding in various contexts, including professional growth and attracting clients. She stresses the need for being intentional in managing your brand and the idea that others will perceive your worth based on how you present yourself. Chellie also notes that leadership is not solely defined by a title but by one’s actions and the impact they have on others.

She shares an anecdote about a negative customer service experience at a car dealership and how one their behaviour can set the tone for incoming customers. This also addresses the importance of trust and building that to leverage your brand. Chellie further explains that trust and influencing how people perceive you in various situations, is just like positive testimonials.  They can influence a person’s decision to do business with you.

It was a great chat and I hope you enjoy listening to it! Stay tuned for the next episode, where we continue to explore cutting-edge topics in business and leadership.