Welcome to episode 61 of my podcast, The Executive Edge. Today I have Tracy Enos with me who will be talking about how to promote your business on LinkedIn. Tracy had a great job and was flying high until the property crash some years ago. It was a difficult time for her, but she credits it with the opportunity to learn how to use LinkedIn for the business she went freelance for. Ultimately, she began to offer her advice and consultancy to others so that they could learn valuable tips and tools too

What does she recommend?

Tracy primarily advises that we take the time with our profile. This is an essential tool in itself and one we probably under-estimate. For example, our personal information or hobbies section, may not be perceived as all that important to us. Tracy feels it gives an insight in to who we are as a person, what our values are or how we think.

Tracy had a number of tips to offer including the value of being consistent in going on LinkedIn. One-off visits or infrequent posts don’t enable people to connect, and she also feels softer, more casual is better than super formal.

I learnt a lot from this episode and I’m sure you will too.