Barry Labov, CEO of LABOV Marketing, Communications & Training is the guest of episode 182 of The Executive Edge podcast.
Barry is an entrepreneur, author, speaker, brand strategist and channel engagement specialist. He was also once a musician having made it onto the Billboard charts back in the day.
On the show, Barry discusses the power and importance of differentiation.
He suggests that too often, great brands don’t recognize, understand or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality and employee morale.
Barry urges executives and business leaders to never assume that staff understand anything when it comes to the company’s brand, products or messaging. It’s essential that businesses take time to ensure staff understand the key point of differentiation of their business. His approach is encourage businesses to share what they do and why they do it.
Moreover, Barry stresses how important it is for execs and business leaders to ensure their staff feel important.
As he puts it, “Employees must be engaged in you – or they will hurt your future.”
The Power of Differentiation – The book!
Barry’s book “The Power of Differentiation” drops at the end of this month (June 25, 2024).
In it, he discusses how too often, great brands don’t recognise, understand or value the uniqueness within their company or products. This leads to a commodity mindset that diminishes sales, profit, quality and employee morale.
