This week’s guest on Episode 204 of The Executive Edge podcast is Connie Siu, a management consultant who helps businesses achieve profitable growth, transfrom operation and align teams for outstanding performance.
About Connie Siu
Connie is a Certified Management Consultant who specializes in business strategy, digital transformation, and building high-performance organizations. After a brief engineering career, she spent 17 years at TELUS working across multiple departments including finance, marketing, portfolio management, software development, and e-commerce, where she also led major post-merger integrations.
Drawing from her engineering background and diverse corporate experience, she established her own consulting practice CDC Synectics which focuses on helping businesses accelerate growth through strategic clarity, digital transformation, and cultural development. Her approach emphasises focus, collaboration, and cross-functional alignment.
A regular speaker at corporate events and international conferences, Connie is known for delivering practical, actionable insights.
Key discussion points on this week’s show
Connie discusses how her focus is on helping organisations optimize their performance through better strategy, execution, and measurement practices.
She emphasises the importance of taking a structured approach rather than rushing into action, and ensuring that resources like processes, technology, and people are effectively leveraged to achieve optimal results.
We also discuss technology and the emergence of AI. Connie views digital transformation as a business improvement initiative rather than just a technology implementation. Her philosophy emphasises that technology is a tool to enable speed, accuracy, and productivity, not an end in itself.
For Connie, the return on technology investment comes from taking a holistic approach – implementing the right technology solutions that address specific business problems while considering the broader organizational context. The emphasis is on creating a well-coordinated business engine where technology serves as an enabler rather than driving the transformation itself.
Ultimately, Connie’s broader consulting philosophy is to take a structured, comprehensive approach to business improvement rather than rushing into technological solutions without proper planning and organizational alignment.
Get Results That Count – The book!
Connie also discusses her recent book on the show. It’s a guide that focuses on transforming how organisations approach performance measurement, shifting from collecting excessive but meaningless statistics to identifying and tracking metrics that actually matter.
As Connie explains, the main challenge organisations face isn’t a lack of metrics, but rather measuring things that don’t provide meaningful insights into performance.
Success (only!) comes from clearly defining goals and desired results first, then creating relevant measurements to track progress toward those specific outcomes.
For Connie, the benefits of this approach include:
- Better resource allocation
- Improved alignment between management and employees
- Reduced workplace confusion and conflict
- Higher likelihood of achieving desired results
Connect with Connie
As well as her website, which you should definitely check out for a whole host of impressive free resources, you’ll find Connie on:
